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Talk on Role of Analytics in the sports industry

An interactive session on the Role of Analytics in Sports Industry was conducted on January 2, 2019 by Mr. Naveen Ningaiah, Founder and CEO, SportsKPI, at Shri Dharmasthala Manjunatheshwara – Institute for Management (SDMIMD) for the students of Post Graduate Program in Sports Management at the college campus. Talking about how analytics and databases play a key role in Sports industry, Naveen said , “ It is very vital to merge analytics and technology with sports as its drives sports performance, aids in making quantitative decisions etc. All this is achieved with software and simple metrics. With this performance analysis of a team or an athlete can be mapped and that data can be used in taking crucial decisions in terms of scouting, planning the teams, working on an individual’s strength and weakness etc. Performance Analysis provides athletes and coaches with objective information that helps them understand the player’s pattern of playing and performance.”

“Performance analysis can be in three types, namely, opposition analysis, live match analysis and post match analysis. Analytics help a team to pick players during auctions, or scout potential players. Analysis tracks the players performance and his performance during various competitions”, he said.

Sports Analytics is an integral part of sports as it aids in fan base engagement, assesses players fitness levels and injury management. With detailed stats, pictorial and graphical references along with video analysis, the job for the coaching team becomes easier. The data is provided to the strength and conditioning team and the physiotherapists who asses the fitness ability of the indivisible and work on enhancing his/her performance. In the modern day sporting ecosystem, sports analytics has become a key component. With analytics and sport going hand in hand, the data aids in elevating the sporting performance as it access the coaches or the athlete with useful data. Right from talent recruitment to access the player in all professional formats, Analytics plays a key role.

SportsKPI is a company that enables Sports teams to achieve their best on the field by delivering end to end performance solutions. With vast expertise in sports and technology, they aim to drive sports performance by leveraging latest technology and Data Analytics.

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